The gallery is the exhibition place of the art scene. It exposes the works of art of great artists to the general public. However, in order to stimulate the market, it is essential to have a gallery owner. As an intermediary between artists and collectors, the gallery owner has an important role to play. He regularly assumes the function of negotiator of exchanges. But what is his real role?
To guarantee the development of the artists’ notoriety
Generally speaking, the art gallery owner is a profession that consists of ensuring the sale of artists' works. He elaborates the exhibitions as well as the promotions in his gallery. Indeed, he invites some potential buyers who could be interested in the exposed works. Endowed with a convincing spirit, he must defend, support and guarantee in a possible way the profession of his author. In order to ensure his notoriety, he must set up different actions. This profession requires a real listening and empathy towards the creators. For more than 30 years, Michel Estades has been an art dealer and expert in Modern Masters and Contemporary Figurative Art, from the 1950s to the present day.
Manage the reputation and notoriety of your gallery
The role of an art gallery owner is mainly variable. He is considered the pillar in the art market. Being the cornerstone that stimulates the art market, the gallerist's role is to organize the exhibitions in his gallery. He is always looking for techniques to boost the sale of art works. Not only does he attract many buyers or collectors, but he also works to the good reputation of his gallery. The more collectors are attracted by the works exhibited, the more his gallery receives new professional artists. Moreover, in order to maintain this reputation, communication and management of exchanges are extremely important.
Maintain good business relationships and find buyers
The first role of an art gallerist is to enlarge the professional network to offer artists a better visibility. The gallery owner assumes the role of relational intermediary. He must have a great relational quality in order to maintain good relations between the craftsmen and the buyers. Endowed with an extravagant communicative force, his main role is to establish actions in the best conditions, so that the artworks are bought by the visitors. Both a salesman and a marketer, the job of an art gallery owner requires a creative mind and a confirmed relational ease in price negotiations and professional exchanges.
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